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Effective corporate and strategic management involves setting sales targets and plans for new product launches, and branding ideas. This kind of management involves analyzing competitors and identifying internal pros and cons, and producing strategies to achieve goals.
One of the most crucial factors in productive managerial and strategic work is communication that requires the use of a formal process that allows managers to formulate and present their plans to head office. A well-functioning corporate and strategic management team also includes members from different business units, who will provide a broader perspective on how to make the most of the resources in your company.
A well-planned strategy for the business sets out both long-term and shorter-term goals and provides an elucidation of the direction. The most important aspect of a successful strategy is that it must be distinct enough to distinguish the company from other businesses in its field and should concentrate on areas in which the company can make the most difference by leveraging the strengths of the business.
Strategic managers should steer clear of any management metric that is not designed to increase effectiveness because these metrics can inadvertently separate the company’s Operations from its actual growth and reduce it to a cycle of declining performance and disengaged employees. With the use of a productivity measure instead of the standard efficiency measurement operations, all operations activities are able to be focused on actual growth rather than just minimizing costs for inputs.